What Are the Benefits of Having a Vanity Number?

  • Branding. Vanity phone numbers are an extension of name recognition, a process those in the marketing business call branding. The American Marketing Association defines branding as a "name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers." Customers may identify with the name of your business (if they already know who you are), or with the category of business you’re in (and then perhaps find you), but nothing will bring customers to you more effectively than identification with a unique and recognizable phone number that creates a consistent impression of your company. Once you purchase your toll free vanity phone number, your customer base will expand further when you include that number in your advertising, whether it’s in your print media, billboards and other signage, or on a company vehicle. When a service or product is needed, the customers immediately know where to go. Your telephone number is both the name identified with your product or service, as well as the roadmap that leads them to your door.

We all know the "Yellow Pages" are dead. So how do people find you? Answer: Google

Did you know that most local searches are people looking for a company's phone number? And 4 out of 10 people will begin searching for one company's number but end up calling a different company due to the search results?

We also know that getting your company's website on the first page of Google search results is nearly impossible.

There's a simple, but effect way to capture new business, without forcing customers to search for your telephone number. Own and use a memorable Vanity Number on all of your current marketing. Prospects in your community will be able to contact you from memory so they don't have to "look you up" in the phonebook or on Google.